Ellandi has successfully acquired eight shopping centres in the last four years, all in individual transactions and often as the result of the purchase of a debt instrument and successful restructuring.
Our ethos is to take market leading practice and apply it to under-loved assets; as such we install free Wi-Fi in all our schemes through our partnership with BSkyBs The Cloud.
Additionally, our goal is to once again put our town centres back at the heart of their communities; we are proud to be the major supporters of my-loyalty-card.com, which in addition to experiential marketing is one of the many ways we look to increase the appeal of our schemes.
Many of these initiatives can be brought together by actively engaging in social media; not only can this conversation lead to increased engagement with our shoppers, but we can offer our occupiers targeted access to our catchments for promotions and marketing.
We have known Ellandi since their formation and have both looked at projects together and sat opposite them as counterparties.
In every case they have brought a focused and honest approach to business and we look forward to continuing to build our business relationship with them.
Angus Dodd, Managing Director, Lone Star
However there is only so much we can achieve without investment of hard cash.
All of our schemes are bought with plans for significant capital investment; whether it is for refurbishment or by way of incentives to attract new tenants. Given that we believe that it is essential for town centres to provide a proper mixed use amenity for our customers, much of our investment is focused on securing complementary uses such as cinemas, restaurants and hotels.
To achieve the impact we desire takes time, as such we are long term investors, typically up to five years and we actively engage with all local stakeholders, such as the local authority; typically taking a leading role in advocating and promoting our town centres.
Our portfolio has the critical mass to justify recruitment of industry experts into the team and helps foster deep relationships with our core occupiers.