VISITOR DRIVEN DECISION-MAKING

THE UK'S BIGGEST INTERCEPT SURVEY

The annual visitor surveys recognise key trends that form the basis of all the decisions made throughout the business

 

Challenges:

Integrate our understanding of visitor behaviours, preferences and motivations with every data driven decision we make

Strategy:

Engage with visitors on a regular basis to understand the current and potential purpose of a place
Ensure a current and wide ranging understanding of visitor preferences and motivations

Solutions:

Undertake annual visitor surveys, collating 10k responses across the portfolio to understand visitor behaviours across each asset and, analyse and track trends
Carry out focused ad-hoc surveys before writing business plans and undertaking significant works to understand ever-changing requirements and measure success

Contact: Isabelle Hease

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