Ellandi Owned Shopping Centre First To Use Beacon Technology
Posted by Ellandi on 14th Mar 2014
The Swan Centre in Eastleigh has become the first in the UK to use beacon technology to enable retailers to contact shoppers, offering them discounts and offers via their mobile phones without having to open an app or browse a website.
The service which was developed by TagPoints has incorporated the Beacons tool into the Swan Cetre's "SmartRewards" loyalty app which was launched last month. Since the launch, the app has had more than 1,200 downloads.
Users will need to download and install the ‘SmartRewards’ app and turn on their phone’s Bluetooth connection. Upon entering the shopping centre, low energy transmitters detect the customer’s presence. The Beacons have a maximum range of 50m and allow advertisers to locate a user within a few feet. -
WHSmiths, Game & Nandos are just some of brands who have already signed up to use the technology at the Swan Centre.
For more details, download the full press release.