History shapes the future as Middleton Shopping Centre prepares for rebrand
Posted by Ellandi on 7th Oct 2014
The Middleton Shopping Centre which was bought by new owners
Ellandi in February this year, will soon be receiving a new logo as part of a
host of improvement works planned for the scheme.
The new logo has sympathetically made use of numerous local historical
The image of the Norman Archers is taken from the 230ftx8ft
Fred Evans mural which was installed in 1971 when the centre first opened. The
mural depicts scenes from the history of the town, starting with the first
panel of a Norman soldier looking into the past to the final panel which shows
a typical Middleton Wakes fairground.
The red accent was chosen from the coat of arms of the
former Middleton Municipal Borough council and The Flodden Window at the St
Leonards Parish Church – believed to be the oldest war memorial in the UK.
Centre Manager Howard Gibbons commented “The logo will
initially be launched as part of a new website for the centre and will continue
to be rolled our across the scheme in the coming months.”
Tim Cornford, asset manager of the scheme said “We have put
a lot of work into deciding on a new logo as we wanted to ensure that it fitted
in with the historic background of the town. Were really pleased with the final
outcome and can’t wait to see the finished product set against new lighting and
Plans are being finalised for the centre which will include
work both internally and externally with improvements being made the
circulation within the centre and a full refurbishment of the toilets.
“The finished product will see a dramatically improved
centre, making it a much more inviting environment to shop in” Tim added.
The improvement works at the Middleton Shopping centre are
scheduled to be completed by the end of 2015.