#Indi2016 - Ellandi Pledges to 365 Days of Independent Retailers

Posted by Ellandi on 8th Jan 2016
There have been a number of very successful national campaigns in support of Independent Retailers such as “Independents Day” organised by The Independent Retailers Confederation and “Small Business Saturday” – both of which run for a single day each year, however leading Community Shopping Centre investor Ellandi has taken this one step further by marking 2016 as its #Indi2016 year. 

Property Director Mark Robinson commented “If it's good enough for Mark Zuckerberg and Facebook to make a New Year’s resolution to make a difference, then it's good enough for Ellandi too, so we have pledged to promote a different independent retailer from our portfolio of 29 shopping centres every day of 2016.” 

Ellandi will be promoting these High Street heroes across its social media channels in support of the efforts of each shopping centre locally. 

Robinson added “Independent retailers make up approximately 30% of our retail tenants by number across the portfolio; these are established and run by local people who play a key role in supporting our goal of creating community centred retail destinations and deserve to be celebrated.” 

“Independent retailers reflect the best of Great British entrepreneurship, creating places with a sense of individual identity that cannot ever be repeated online or in soulless destinations.  We will be featuring hundreds of great examples from Falkirk to St Austell across our £1bn portfolio.” 

The campaign which started on the 1st January has already seen a number of positive responses on social media. 

D&A Toys, featured tenant at Pentagon Shopping Centre, Chatham commented on Facebook:

“Thanks Ellandi for putting the spotlight on the nation’s sometimes overlooked independent retailers! It is much appreciated and we look forward to working with you in 2016 and beyond.” 

Sabri Marsaoui, Head of Property Consultancy at Sarah Piddington Consulting Limited commented on Linkedin 

“It's a shame more Landlords don't adopt a similar leasing strategy allowing local businesses the opportunity to thrive.” 

Ian Purvis of Porterfield PR commented on Twitter 

“Well done @ellandi_llp on #indi2016. What a great initiative”. 

#Indi2016 is just one way that Ellandi has supported independent retailers recently. The community shopping centre investors have run #Winashop competitions which have awarded retail units free of rent & rates, in conjunction with mentoring from local businesses, in Nailsea & Bootle and have encouraged initiatives such as “Indy on 3”, a specialist independent marketplace in Falkirk. 

 In addition, an investment of £1.5 million in Stockton’s Castlegate Shopping Centre created a newly refurbished Market Hall to encourage 26 independent retailers to thrive again in this traditional market town.  

Further investment and initiatives to support independent retailers are planned over the next twelve months. 

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