I'D RATHER SHOP IN CHELMSLEY WOOD' - WHY BUSINESS IS BOOMING AT SHOPPING CENTRE IN ONE OF UK'S MOST 'DEPRIVED AREAS'

Posted by Birmingham Live on 13th Jul 2019

With its uniform design and mostly single storey retail blocks, there's no denying Chelmsley Wood Shopping Centre is - shall we say - old fashioned. Anchored by an ASDA superstore - the shopping precinct benefited from a £40 million extension and refurbishment programme 10 years ago. Yet the buzzing town centre is reportedly in the bottom three per cent nationally of most deprived areas, that's according to figures from Solihull Council's, Solihull People and Places report for 2019.

But the shopping centre at the heart of the town appears to be booming, with national retailers Wilko, Peacocks, Poundland, Boots, and Argos and a host of independent traders......

Alex Brooker is a director and Head of Asset Management. He said: "The High Street is a challenge at the moment but in terms of numbers we have just over eight million a year in footfall. "It's above average so we are thriving. "We know that 85 per cent of people visit at least one a week and some go more than that, so it is a community shopping centre. Addressing the ongoing works in the precinct, Mr Brooker said: "At the moment it looks like a bomb site!" "We are spending two million doing what should have been done when it was in receivership so this a bit of a hangover from before we took over.

 

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