Ellandi Launches Innovative Geo-Location Mobile App at Swan Centre, Eastleigh

Posted by Ellandi on 27th Jan 2014
The 'Smart Rewards' scheme has been beta tested and will be rolled out to visitors from February on both iOS and Android platforms. Using geo-location technology visitors who download the 'Smart Rewards' application will have points pushed to their smartphones when they visit the centre’s shopping and leisure areas. With real-time rewards capability, the points-based app is the first of its kind to solely focus on thanking the customer for their loyalty.

How it works:

They continue to collect points the more they come to the centre and the more they use the app. Points are awarded for opening the app each day, sharing content to social networks and on arrival at the centre itself. Proximity technology then allows more points when the visitor completes check-ins around the centre's leisure and shopping facilities.

From February 1st visitors can download the app and earn points right away for signing up.

They continue to collect points the more they come to the centre and the more they use the app. Points are awarded for opening the app each day, sharing content to social networks and on arrival at the centre itself. Proximity technology then allows more points when the visitor completes check-ins around the centre's leisure and shopping facilities.

Points can be spent on free gifts, exclusive discounts and offers that you can't find anywhere else. AMF Bowling, VUE cinema, Anytime Fitness gym as well as a wide range of shops and restaurants are offering rewards in the app.

With smartphone usage in the UK rising, SmartRewards is about delivering a rewarding loyalty scheme to valued customers on the device that they already use all the time.

For more information, see below for the press release. 

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