Smart Rewards App shortlisted in Loyalty Awards
Posted by Ellandi on 10th Apr 2014
two months after its launch, the Smart Rewards app, pioneered by the Ellandi
owned Swan Centre in Eastleigh, has been short-listed for The Loyalty Awards.
awards, which are curated by Loyalty Magazine is in its third year and
celebrates the achievements of companies and organisations excelling and
achieving extraordinary things in the loyalty sector. Over 200 entries from
around the globe were received and 115 finalists have been chosen.
app has been short-listed for Best use of social media to enhance Loyalty category
and is up against major Loyalty brands Asos & Nectar.
Rewards which was created by Brighton based proximity marketing solution
experts TagPoints, now has over 1650 users who have claimed approximately 600
rewards since the launch on February 1.
is a really prestigious award with a number of big name loyalty brands
nominated, it’s great that the Smart Rewards app has been recognised as a
leading player in the loyalty industry”, said Mark Robinson, Investment Director
App is a real innovation and its popularity can be seen in the number of users
we’ve had sign up to use it” says Jess Stephens, Director and Co-founder of
TagPoints. “The link to social media within
the app allows users to gain more points by sharing content which works really
well given the gamification nature we’ve found a lot of users adopting.”
Kitchen, Centre Manager of The Swan Centre added, "We embarked on
the project because we genuinely believe that the strength of The Swan Shopping
Centre is its loyal shoppers and we wanted to create an incentive scheme that
was easy, fun and valuable to this important group."
Loyalty Card Award winners will be announced on June 10.