History shapes the future as Middleton Shopping Centre prepares for rebrand

Posted by Ellandi on 7th Oct 2014
The Middleton Shopping Centre which was bought by new owners Ellandi in February this year, will soon be receiving a new logo as part of a host of improvement works planned for the scheme. 

The new logo has sympathetically made use of numerous local historical references.   

The image of the Norman Archers is taken from the 230ftx8ft Fred Evans mural which was installed in 1971 when the centre first opened. The mural depicts scenes from the history of the town, starting with the first panel of a Norman soldier looking into the past to the final panel which shows a typical Middleton Wakes fairground. 

The red accent was chosen from the coat of arms of the former Middleton Municipal Borough council and The Flodden Window at the St Leonards Parish Church – believed to be the oldest war memorial in the UK. 

Centre Manager Howard Gibbons commented “The logo will initially be launched as part of a new website for the centre and will continue to be rolled our across the scheme in the coming months.” 

Tim Cornford, asset manager of the scheme said “We have put a lot of work into deciding on a new logo as we wanted to ensure that it fitted in with the historic background of the town. Were really pleased with the final outcome and can’t wait to see the finished product set against new lighting and flooring.” 

Plans are being finalised for the centre which will include work both internally and externally with improvements being made the circulation within the centre and a full refurbishment of the toilets. 

“The finished product will see a dramatically improved centre, making it a much more inviting environment to shop in” Tim added. 

The improvement works at the Middleton Shopping centre are scheduled to be completed by the end of 2015. 

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