The Race for Space
Posted by Ellandi on 11th Jun 2015
On Thursday 11th
June, Ellandi Director Jonathan Robson took the stage alongside BCSC President
and CEO of Hammerson, David Atkins in a debate over the provision of Shopping
Centre retail space and whether it represents a considerable “oversupply”.
The key theme centred around the
complementary role that Community Shopping Centres play to that of regional
centres in a consumer environment and touched upon the polarisation of retail
spend between regionally dominant and
more locally dominant convenience centres.
“Community shopping centres” are
defined as centre’s that dominate the local catchment. Such schemes generally command
a higher frequency of visit than their regionally dominant counterparts being
highly accessible by foot, car and public transport.
Robson argued that Community Centres provide
a blend of convenience retail/A3 and other local services (eg library, health
centre) creating a compelling everyday local shopping experience.
Recent research has demonstrated that
approximately 90% of click & collect customers collect from the retailer’s
own store and approximately 60% purchase additional items in store as part of
Atkins identified that click &
collect is the greatest growth area for online and serves to re-purpose physical
space in a positive way.
Thus, multi-channel retailing has reinforced
the role of Community Shopping Centres in providing the necessary local store
presence both to service Click and Collect customers and allowing retailers to
capture further sales.