BCSC shows support for Ellandi’s #Indi2016 campaign

Posted by Ellandi on 18th Apr 2016
Ellandi launched its #Indi2016 social media campaign recognising the independent retailers within its portfolio of 29 Shopping centres earlier this year.   

With over 100 independent retailers featured so far, the campaign is gaining momentum and has been championed by the British Council of Shopping Centres (BCSC).   

Mark Robinson, Property Director commented, “The campaign has been a huge success so far. The BCSC’s recognition of our work is really appreciated.”   

We’ve already noticed a marked difference in our relationships with our independent retailers and they have received a huge boost to their market profile and improved trade, so it’s a great result all round.” 

Ellandi and the respective shopping centres have extensively used their various social media channels to promote each business, including investing in “boosting” Facebook posts which has led hundreds of thousands of potential customers been reached and driving engagement with tens of thousands of them. 

The company recognised that with less Independent businesses opening every year, as recently reported by The Local Data Company, it’s ever the more important to help those that are successfully trading.  

Edward Cooke, Director of Policy & Public Affair, BCSC added, “Independent retailers are the Great British Entrepreneurs of today. Their creative, customer centric approach to doing business adds real value in a retail property environment.   

As the overall proportion of empty shops in the UK continues to fall this can be partly explained by the number of start-ups across retail, food and drink and leisure, who are making the most of an opportunity to have a go at running a business, supported by property owners and managers. This campaign by Ellandi is a fabulous celebration of these successful business owners and the contribution they make to local communities.” 

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